Campaigns & editorial collaborations
Creative direction, styling, tablescapes and visual production for Vogue Greece, Moda Operandi, Yatzer and Aegean Blue.
I’m Lito.
Creative direction, product development and brand storytelling
Objects, people, and the things between them.Download CV / 2026
I work across creative direction, product development and brand communications. Over five years at Crini & Sophia, from 2021 to July 2026, I developed products and materials, directed campaigns and coordinated creative production with teams, artisans and manufacturers.
I’m based in Athens and work internationally, following ideas from the first reference through sampling and production.
Food is at the centre of how I think about objects and space. I cook to bring people together and create tables around the gestures of sharing—serving, passing plates and conversation. This personal practice informs my creative work, helping me build settings that feel generous, lived-in and human.
01 / A way of lookingFive years of making things happen.
Crini & Sophia
My experience spans campaigns, shoot production, product and material development, sourcing, sampling and brand communications.
I coordinate creative teams, artisans and manufacturers through briefs, budgets, schedules, technical refinement, quality review and delivery.
2021–July 2026A few of the conversations along the way.
Campaigns, objects and gatherings — developed with creative partners, workshops and production teams.
Lunar Dinner & Hay Dinner
Spatial concept and production direction for Lunar Dinner, including custom tables and glass; material composition and hospitality scenography for Hay Dinner.
Benaki Museum Gala & Cyclades Cup Owners’ Dinner
Visual scenography and immersive dining experiences.
Cabana Magazine × Crini & Sophia
Embroidered textiles and hand-painted tableware, from sourcing and sampling to production.
Laguna B × Crini & Sophia
Handblown glass development, from concept, form and colour to sampling and technical refinement.
Soutzoglou × Crini & Sophia
Five hand-tufted wool rugs for Antiparos villas; pattern, colour, sampling and production development.
Museum of Cycladic Art Gala / The Wallace Collection
Bespoke textiles from a Fragonard reference through colour, scale, specifications and production coordination.
Laguna B × Crini & Sophia
Soutzoglou Art Rug Collection
What I studied.
UNIVERSITÉ PARIS CITÉ
MA International Relations and Professional Human Resources · 2019
BA Sociology, Anthropology, History and Economics · 2017
AUTH SCHOOL OF FILM
Film Theory and Production
Coursework · 2012–2013
Other chapters.
GENERATION 2.0 RED
Legal and Education Department Assistant · Internship
Office Coordinator · One-year contract
CHAMOMILE PROJECT NGO
Cultural Communication and Programme Coordination
Athens · 2020–2021
Organised intercultural programmes and coordinated partnerships with creative and educational stakeholders.
CREATIVE & CULTURAL EDUCATOR
2017–2022
Workshops and collaborative projects for UNICEF, ELIX Learning Center and ZUPdeCO.
What I bring.
Creative direction · Visual storytelling · Campaign production · Styling · Product and material development · Sourcing · Partner coordination · Project delivery · Copywriting · Brand communications
What I work with.
Adobe Creative Suite · Photoshop · Illustrator · Figma
Google Workspace · Asana · Trello · Notion
Shopify · Stripe
Analogue photography
Blender basics
The languages I speak.
Greek · English · French
Creative Direction
& Storytelling
Research, concepts, visual narratives, campaigns, brand communication and collaborations.
Product Development
& Sourcing
Textiles, carpets, ceramics, glassware and objects. Artisan research, material development, sampling, production and bespoke commissions.
Creative Production
& Scenography
Photography, installations, events and spatial experiences. Coordinating creative teams, collaborators, suppliers and production.
