Breakfast Set & Easter Photoshoot

I led creative direction and shoot production, including location scouting, the brief, budgets, equipment, scheduling, and food and prop styling. We developed the lighting and camera approach collaboratively, using rustic settings, natural light and real breakfast food to give the collection a welcoming, lived-in character.

The collection launched a month later in five colourways. Campaign images appeared across the brand’s website, social media and in-store materials.